BRAND ALERT: Set Active

Set Active is a direct to consumer apparel start-up that launched in 2017 out of Los Angeles. With today's fashion trends being based around comport and an athletic, street wear aesthetic, it is no surprise that Set Active is taking over the industry.

The founder, Lindsey Carter, has a long background working in social media and marketing. It is evident in the brand that there is a lot of knowledge and strategy behind campaigns and overall look.

Whether it is partnering with A-list celebrities or simply creating a collection, Set Active knows how to reach a broad audience. They feature models of all shapes, sizes, and ethnicity to create a welcoming and comfortable environment for everyone.

In search of the perfect set, athletic or sweats, Carter decided to take matters into her own hands to create something that was comfortable yet made her feel confident at the same time.