My Predictions for Summer 2023

With summer right around the corner, I wanted to share what I think the trends will be this summer! Looking at all things fashion, social media and marketing!

1. Social Media Trends

I predict that social media is going to start steering away from the super curated feeds that took over the internet in the 2010's. Up until now there has been a trend pointing towards heavy-editing and posed pictures. In summer 2023, I believe that there will be value in a natural feel as well as candid, everyday pictures.

2. Fashion Trends

Fashion this summer is going to be all about the all-natural, girly, yet classic style. Last summer all the buzz was "European Summer." While this is likely to bleed over into this year, I think in the US specifically, there is going to be an Americanized twist on that. A lot of matching sets and an overall preppy aesthetic is going to take over closets this year.

It is also important to note that there will be trend pointing towards a more "modest" look. Booty-shorts and super revealing pieces are no longer the craze. I predict that we will see a lot more one piece swimwear as well as longer shorts and classic staple pieces.

3. Marketing Trends

AI is starting to take over the e-commerce world. It is a tool that is quickly going to be integrated into the day-to-day jobs in marketing. However, because of this, there needs to be an intentional effort to create a genuine brand image and feeling between consumer and company. I believe that we will start to see a lot more experiential marketing events. Lululemon is a great example of this and have started to incorporate experiential store locations in heavy-traffic locations. By doing this they drive more traffic than just retail shoppers!